Product Design leader with 10 years of experience in health & fitness, fintech, and lifestyle domains in B2C product companies

is the largest private bank in CIS with more than 45M customers.

As a contributor to the cash back and bonus stream, I was involved in the creation of cash back/discount cards through the UI, the redesign of the product, and more. I also led a team of three designers.
2024
Year
Lead Product Designer
Role
Case-study 🔒
Tinkoff

As a Product Designer

#1 personalized health app for men.

I implemented design thinking approach to validate hypotheses and enhance LTV and retention. Led design teams for product and marketing.
2022
Year
Lead Product Designer
Role
Case-study 🔒
The Coach
Scope
Art-direction, UI/UX, Web
Figures
$40K+ Revenue
12 employees
Awards
Blink Agency
2021
Year
Head of UX/UI Design
Role
is a design agency with comprehensive UX/UI design services.

I charged with the end-to-end management and design process: from the project pitch for C-level to approval and final design solutions.
Case-study
Scope
Art-direction, UI/UX, Web
Figures
$40K+ Revenue
12 employees
Awards
Loóna
2020
Year
Sr. Product Designer
Role
is a unique mixture of color therapy that helps to let go of daily fuss and get a better night’s rest.

I was involved in helping the founders created their new vision, refine and rethink the visual design for the new global launch.
Case-study 🔒
Hint app • Lifestyle • '21
Loóna • Wellness • '20
Extra case- studies
Gem4me • Lifestyle • '19

As a Design Manager

🔒 Product Strategy ('24) ↗
Tinkoff
Blink Agency
🔒 Audit Dsgn processes ↗
🔒 Competence map ↗
Tinkoff
The Coach
Competence map ↗
🔒 New Dsgn process ↗
🔒 Dsgn processes ↗
🔒 Dsgn onboarding ↗
Management in agency ↗
Management artifacts
Management design team artifacts
Also, during my career, I have worked with a variety of companies, consultancy, came up with concepts and provide product design service.

Other projects

Freelance &
Consultancy
Acceniom
Indy
Invoice Maker
Loom
Himformatics
1stopbedrooms
Douglas Stewart
Indy is a SaaS web platform that helps manage freelancers their businesses.

I successfully launched a new design for the web version, the average activation rate improved significantly from 8% to 18%.
2023
Year
Sr. Product Designer
Role
Link
In-house
Type
Web platform
Mobile apps
Acceniom
Indy
Invoice Maker
Loom
Himformatics
1stopbedrooms
Douglas Stewart
Acceniom is a consulting firm working with banks and insurance companies. The company was developing its own fintech product.

Blink designed UX/UI for the RSE system. RSE is an app for computing regulatory indicators for the solvency of Banks.
2022
Year
Head of UX/UI Design
Role
Link
Blink. In-house.
Type
Web platform
Mobile apps
Acceniom
Indy
Invoice Maker
Loom
Himformatics
1stopbedrooms
Douglas Stewart
Invoice Maker helps you run small business with less hassle. Track your invoices, receive payments, customize invoices and etc.

I developed a new design system that minimized engineering time by 50-70%. Collaborated closely with a cross-functional team in the SCRUM/Agile process.
2019
Year
Sr. Product Designer
Role
Link
Freelance
Type
Web platform
Mobile apps
Acceniom
Indy
Invoice Maker
Loom
Himformatics
1stopbedrooms
Douglas Stewart
Loom is a SaaS web mass-event management platform realized as a white-label solution.

I designed wireframes, prototypes, and UX/UI designs utilizing expert interviews. Contributed to design systems for a vast array of over 200 Figma components. More than 10K employees of the European Games 2019 used the product.
2018
Year
Sr. Product Designer
Role
Link
Synesis. In-house
Type
Web platform
Mobile apps
Acceniom
Indy
Invoice Maker
Loom
Himformatics
1stopbedrooms
Douglas Stewart
BlueBear enhances trial teams with top-tier digital trial presentation services for legal proceedings.

I crafted and iterated on the end-to-end flows with IA, user stories, CJMs, prototypes, and design. After expanding the team and delivering quality services, the design department's revenue rose by 28%.
2017
Year
Product Designer
Role
Link
Intellectsoft. In-house
Type
Web platform
Mobile apps
Acceniom
Indy
Invoice Maker
Loom
Himformatics
1stopbedrooms
Douglas Stewart
1 Stop Bedrooms is online furniture shop.

I introduced and contributed to design solutions encompassing discovery, end-to-end flows, user stories, personas, prototypes, wireframes, user interviews, usability testing, and a human-centered design approach.

These initiatives attracted new users for website and 5-10% enhanced company revenue streams.
2016
Year
Product Designer
Role
Link
HiQo Sol. In-house
Type
Web platform
Mobile apps
Acceniom
Indy
Invoice Maker
Loom
Himformatics
1stopbedrooms
Douglas Stewart
The Douglas Stewart is the leading distributor and marketer of computer products in the USA market.

I designed wireframes, prototypes, and designs utilizing user/stakeholder insights.
2016
Year
Product Designer
Role
Link
HiQo Sol. In-house
Type
Web platform
Mobile apps
Unicoorn
Auto Edit
Broccole
Welltory
Mileage Tracker
AutoEdit is a new company product that allows you to edit content using new AI based on the details of photography (photo taken at night ex.), quickly, modernly, in several stages, without knowledge.

I come up with an staggering and modern interface style and tone of voice for the app based on the ideas of the founders.
2023
Year
Sr. Product Designer
Role
Type
Link
Freelance
Loóna
Mobile apps
Web platform
Unicoorn
Auto Edit
Broccole
Welltory
Mileage Tracker
Loóna is a unique mixture of color therapy, sound ambiance, and storytelling that helps to let go of daily fuss and get a better night’s rest.

I came up with an individual style and tone of voice for the app based on the ideas and drafts of the founders.
2019
Year
Sr. Product Designer
Role
Type
Link
Freelance
Loóna
Web platform
Mobile apps
and ect...
Unicoor is a tool for creating, planning, searching and sharing trips with friends.

I developed a unique brand, product, and design strategy for a startup, aligning it with the vision of the founders and the demands of the market.
2023
Year
Sr. Product Designer
Role
Type
Freelance
Unicoorn
Auto Edit
Broccole
Welltory
Mileage Tracker
Loóna
Web platform
Mobile apps
Broccole is a video chat that delivers a unique way to connect online, with visual effects that put meeting participants in one space.

With a team I designed solution for first MLP version to validate hypothesis and market feedback.
2019
Year
Head of UX/UI Design
Role
Type
Link
Blink. In-house.
Unicoorn
Auto Edit
Broccole
Welltory
Mileage Tracker
Loóna
Web platform
Mobile apps
Welltory syncs data from various apps and gadgets to offer health and lifestyle insights. Measure heart rate variability with your phone's camera or Apple Watch 'Mindfulness' program.

I collaborated with PdM's to oversee design, growth strategies, A/B experiments, user testing, and conducted interviews to identify areas for app development improvement.
2020
Year
Sr. Product Designer
Role
Type
Link
Freelance
Unicoorn
Auto Edit
Broccole
Welltory
Mileage Tracker
Loóna
Web platform
Mobile apps
Mileage app allows tracking miles and creating logs that follow IRS mileage standards.

I led the end-to-end design and product releases, conducting user research (primary or secondary) to identify needs and pain points, and creating intuitive, user-friendly interfaces for mobile apps.
2019
Year
Sr. Product Designer
Role
Type
Link
Freelance
Unicoorn
Auto Edit
Broccole
Welltory
Mileage Tracker
Loóna
Web platform
Mobile apps
Hey, I'm Anton
I am passionate about new ideas and technology, and I have founded several startups and a design agency. My passion is driven by the desire to create something innovative and impactful, particularly in terms of meeting user needs.

As a product designer, I focus on understanding user problems and requirements, and I work with businesses to achieve specific goals, such as increasing revenue, retention rates, and companye's OKR's.

Throughout my career, I have always been motivated by the desire to improve products and solve real-world problems.
Get in touch

Let’s work together!

Connect me on LinkedIn

Lead Product Designer who brings attention to detail and passion for representing the users and business.

work with:
THE coach
The Coach is the #1 personalized health app for men.

Implemented design thinking to validate experiment hypotheses and enhance LTV and retention. Led design teams for product and marketing.

Outcome
— Retention (D1) increased from 7% to 15% avg;
— Conversion rate increased from 12% to 20% avg;
— Improved LTV to CAC – 1.4:1.
Summary
Year
2022
Role
Lead Product Designer
Links
Scope
Mobile, Product Design, Prototyping, Design system, Usability testing
Numbers
100K MAU
550K+ ↓
Case-studies
BLink agency
Blink Agency is a design agency with comprehensive design services.

Charged with the end-to-end management and design process: from the project pitch for C-level to approval and final design solutions.

Outcome
— Managed 5 designers;
— Launched 20 UX/UI projects;
— Worked with clients from the UK, USA, FR, UAE, etc. in different spheres such as Fintech,
Blockchain, Entertainment, etc.
Summary
Year
2021
Role
Head of Design
Links
Scope
Art-direction, UI/UX, Web
Numbers
$40K+ Revenue
12 employees
Awards
Case-studies
Sport Investing
WaKa app
Ruby Labs
Hint app is a horoscope and astrology guide.

Contributed to enhancing the company's flagship app, with a focus on product growth, monetization, and user research.

Outcome
— Improved Retention (D1) (from 12% to 25% avg on iOS);
— Increased Conversion rate on the paywall by 200%;
— Facilitated with Product Managers 300+ A/B tests.
Summary
Year
2020
Role
Senior Product Designer, Growth
Links
Scope
Mobile, UX Research, Product Design, A/B Testing
Numbers
Media
Case-studies
Redesign
Experiments
Growth
Gem4me
Gem4me is a messenger of the new gen with a marketplace.

Launched modern-designed apps on iOS, Android, and web platforms. Mentored 4 designers, fostering growth through impactful feedback and skill development.

Outcome
— Reached 220K monthly installations;
— Increased MAU by 7-12% to 120K;
— The company's valuation reached $500M.
Summary
Year
2019
Role
Lead Product Designer
Links
Scope
Mobile, Product Design, Prototyping, Design system,
Usability testing
Numbers
Case-studies
Redesign
Design Library
last Showcases

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