I played a significant role in the redesign of the Loóna app in 2020, which won the Apple Design Award in 2021 after our collaboration and was recognized by Google as the Best App of the Year in 2020.
Case studies
The largest private bank in CIS with more than 55M customers.
— as part of Tinkoff, I led the Cashback and Rewards department, delivering an impressive $15 billion in annual cashback to users in 2024. — in the case study,I reworked the cashback offer design using data insights, boosting conversion by 6% and cashback transactions by 21%.
Tags
Role
Principal Product Designer
Scope
Mobile app and web
T-Bank (ex.Tinkoff)
Website
AI-driven B2B SaaS platform for freelancers’ business.
— designed key features for invoicing, proposals and contracts. Reimagined the core product user flows, increasing invoice submissions by 16%, MAU by 3%. — case study soon...
Website
The app designed to gently occupy your mind with soothing interactive content.
— at the MVP stage, I developed a new app style for global launch, which later won an Apple Design Award thanks to my design. — in the case study, I transformed the founder’s vision into a refined global product by shaping strategy, concept, animation, and UI, and delivering it to developers.
I introduced a culture of design-thinking and redesigned the main app page, collaborated with a cross-functional team resulting in a 30% reduction in testing hypothesis time, and increased retention from 7% to 12% on average.
A platform of monetization the popularity of sports clubs and athletes through Blockchain.
With the Blink Agency team, I developed and launched the web3 platform for trading athletes/clubs tokens, attracted 1.2K-1.5K active users, and reached a token capitalization of $0.09 and ~1K DAU.
User-centered Senior Product Designer building products, advocating user experience.
Creating dozens of products such as — the Loóna winner of the Apple Design Award and recognized as the Best App of the Year by Google, led vision-setting loyalty steam at T-Bank, which was named the best mobile bank in 2019 by Global Finance, and played a pivotal role in designing the Cognex Mobile Barcode app used in Apple’s manufacturing facilities.