I played a significant role in the redesign of the Loóna app in 2020, which won the Apple Design Award in 2021 after our collaboration and was recognized by Google as the Best App of the Year in 2020.
Case studies
The largest private bank in CIS with more than 55M customers.
— as part of T-Bank, I led a team of 3 product designers in the Cashback and Rewards dep., successfully delivering $15 billion in cashback to users in '24. — in the case study,I reworked the cashback offer design using data insights, boosting conversion by 6% and cashback transactions by 21%.
Tags
Role
Principal Product Designer
Scope
Web, PWA, Mobile app
T-Bank (ex.Tinkoff)
Website
AI-driven B2B SaaS platform for freelancers’ business with 2M MAU
— designed key features for invoicing, proposals, and contracts. Reimagined the core product user flows, increasing invoice submissions by 16%, MAU by 3%. — in the case study, I will tell how we redesigned the invoices page. Soon...
Website
The app designed to gently occupy your mind with soothing interactive content.
— at the MVP stage, I developed a new app style for global launch, which later won an Apple Design Award thanks to my design. — in the case study, I transformed the founder’s vision into a refined global product by shaping strategy, concept, animation, and UI, and delivering it to developers.
The #1 personalized health app for men with 1 million users.
— led the end-to-end design process, through 30+ user interviews, 15+ usability tests, and more than 20 A/B tests. — in the case study, I introduced the design thinking process during the Program page redesign, boosting Day 1 retention from 7% to 12%.
A platform of monetization the popularity of sports clubs/athletes with Blockchain.
— with the Blink Agency team, we launched the web3 platform for trading, attracted 1.2K-1.5K active users, and ~1K DAU. — in the case study, I demonstrate how we developed the platform from wireframes, collaborated with stakeholders, and delivered final high-fidelity design.
Unicoor is a travel app that allows users to discover personalized travel locations, share experiences, and connect with a community of fellow travelers.
Acceniom is a consulting firm that works with banks and insurance companies, developing its own RSE (computing regulatory indicators for the solvency of Banks).
AIR offers an all-in-one platform with over 30 tools and services designed to help creators grow their audience, increase income, and protect their channels.
Cloud-based billing and invoicing app designed to help small businesses, freelancers, and independent contractors easily create, manage, and send professional invoices.
User-centered Senior Product Designer building products, advocating user experience.
Creating dozens of products such as — the Loóna winner of the Apple Design Award and recognized as the Best App of the Year by Google, led vision-setting loyalty steam at T-Bank, which was named the best mobile bank in 2019 by Global Finance, and played a pivotal role in designing the Cognex Mobile Barcode app used in Apple’s manufacturing facilities.