I played a significant role in the redesign of the Loóna app in 2020, which won the Apple Design Award in 2021 after our collaboration and was recognized by Google as the Best App of the Year in 2020.
is the largest private bank in CIS with more than 45M customers.
I reworked the user interface for cashback offers, employing a data-driven approach to analyze user behavior. This revamp increased conversion rates by 18% and enhanced offer visibility, resulting in a 43% boost in cashback transactions.
I introduced a culture of design-thinking and redesigned the main app page, collaborated with a cross-functional team resulting in a 30% reduction in testing hypothesis time, and increased retention from 7% to 12% on average.
is a platform of monetization the popularity of sports clubs and athletes through blockchain.
With the Blink Agency team, I developed and launched the web3 platform for trading athletes/clubs tokens, attracted 1.2K-1.5K active users, and reached a token capitalization of $0.09 and ~1K DAU.
User-centered Senior Product Designer building products, advocating user experience, and delivering high-end web and mobile designs for B2C and B2B through user research, prototyping, usability testing, pixel-perfect mockups, and design systems.
Creating dozens of products such as — the Loóna winner of the Apple Design Award and recognized as the Best App of the Year by Google, led vision-setting loyalty steam at T-Bank, which was named the best mobile bank in 2019 by Global Finance, and played a pivotal role in designing the Cognex Mobile Barcode app used in Apple’s manufacturing facilities.
User-centered Senior Product Designer building products, advocating user experience.
Creating dozens of products such as — the Loóna winner of the Apple Design Award and recognized as the Best App of the Year by Google, led vision-setting loyalty steam at T-Bank, which was named the best mobile bank in 2019 by Global Finance, and played a pivotal role in designing the Cognex Mobile Barcode app used in Apple’s manufacturing facilities.